St. John’s University

One of the nation’s leading Catholic Universities achieves record growth and a first-ever listing in Princeton Review’s “Best College Rankings.”

St. John’s University is focused on a high level of personal and career development. The university’s mission – “working for a better world” – is helping its diverse student body to find a higher purpose in life. Having to reckon with the crowded New York market, the lack of a cohesive, distinctive personality was hampering efforts to draw students to its campus and gain a quality education.

St. John’s came to Brandlogic seeking a total brand overhaul. The result was a long relationship that saw the creation of new positioning, an updated logo, an identity system and a comprehensive implementation engagement. The program covered everything from online content to signage. Brandlogic also provided a powerful new website that represents one of the university’s most valuable assets, with over 50,000 pages serving 20 million unique views a month.

The results were impressive. Total applications to St. John’s grew faster than the national average and online applications rose by more than 35 percent. And, a year after the new brand launch, St. John’s was included in the Princeton Review’s “Best College Rankings” for the first time.