Rockwell Collins

A rich history and distinctiveness worthy of celebration created an interesting challenge for Rockwell Collins as it sought to unify the brand. With a striking visual identity, we gave employees a bold new banner to rally around.

The Rockwell and Collins names are deeply embedded in the history of America’s aerospace leadership – each with a powerful legacy and a source of great individual pride. These kept the combined Rockwell Collins from seeing itself as one entity.

Brandlogic helped focus and articulate the Rockwell Collins brand promise: a heritage founded on reliability, a continuous drive toward innovation and a relentless commitment to building strong customer relationships. Brandlogic developed a tag line, designed a bold new wordmark and comprehensive identity program.

According to identity critic Tony Spaeth, “If you really have to share a name, do what you can to make it yours. And one name is better than two; if you're stuck with two, do what you can to make them one. Brandlogic’s logo shows both tactics at work.”

Rockwell Collins can now move forward with confidence and revitalized energy. That’s reflected by its ranking as 24th on Business Week’s list of the 50 Best Performing Companies.