EdisonLearning

A bold new brand platform takes the leader in K-12 education beyond the classroom and into the hearts and minds of stakeholders. With a new strategy and brand identity, EdisonLearning reaffirms its commitment to the promise of a world-class education for every child.

Formerly Edison Schools, EdisonLearning found itself facing some daunting obstacles. Despite a broad and varied portfolio, it was narrowly identified with its core school design offering. In addition, some of the market’s perception was not necessarily positive. EdisonLearning was wrongly believed to be in the business of coming in and literally taking over school districts, when in fact, it is a diverse, highly consultative and collaborative educational partner.

Brandlogic helped turn the tide for EdisonLearning by building a complete brand platform and strategy, along with a compelling visual expression. Building on the end-to-end design, editorial and strategy work, we helped bring EdisonLearning to life with appealing customer-facing marketing collateral and an easy-to-navigate website.

Together, these more accurately portray the company’s sub-brands, offerings, structure and value to the marketplace as a total educational solutions company, with a feeling of optimism, upward movement and achievement.