BD

Year in and year out, BD touches the lives of millions of people through its good work in the medical field. Over the course of a fruitful multi-year relationship, Brandlogic helped this US$7.7 billion giant communicate better with its stakeholders.

BD (Becton Dickinson) has a long history of leadership in medical diagnostic, drug research, development and delivery products. Yet for years its accomplishments were little-known, even among key stakeholders, including investors. To help this unique global company communicate more effectively, Brandlogic worked with BD CEO Ed Ludwig to develop investor and employee communications themes that underscored BD’s strengths, innovation culture and values.

These became the foundation of the company’s annual report. We applied the same principles to BD’s 100th anniversary communications and its first corporate sustainability report, designed for both print and web.

The series of communications, developed by Brandlogic, marked a departure for BD by speaking to the company’s deliberate growth and evolution, and articulating its vision and values. They have given key constituents a better sense of who BD is and its singular focus on “helping all people live a healthy life.”