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Naming and nomenclature

The right name can make your brand memorable; the wrong one can hold it back. We create unique, compelling names for organizations, products and services in multiple industries. Names that excite, get attention and spur interest.

A memorable name is the defining element of a brand. It embodies the brand idea and sets the stage for grabbing attention and driving action. And, there’s nothing more fun and creative than developing a new brand name.

Naming is both art and science, requiring rigor to deliver results. That’s what Brandlogic delivers. We designed an eight-step naming methodology to assure success. From creative brief to ideation, name selection and legal clearance, our approach is a proven way to reach a simple objective: deliver a great name.

Creating a great name is a bit like capturing lightning in a bottle. Inspiration can come and go in the blink of an eye. To make sure that inspiration is not lost, Brandlogic has developed a proprietary collaborative technology that allows the team to capture great ideas whenever and wherever they might happen.

Our naming system helps screen potential name candidates against critical criteria such as domain, trademark availability and cultural sensibilities. The tool also builds a lexicon for the entire naming exercise by codifying ideas in a database that allows for sharing and naturally expanding creative possibilities.

Brandlogic offers a full suite of complementary related services to help make sure the new name plays its leading role in support of brand performance:

  • In-country audience research and linguistic evaluation for global organizations
  • Functional/emotional resonance and cultural risk assessment
  • Nomenclature system development
  • Naming architecture
  • Usage policy and process development

Contact us for more information.