Creating compelling content that informs, enlightens and inspires is an art. Making sure that your brand sounds genuine and believable to those whose attention you are trying to get takes dedication. Our writers and editors create voices that speak across audiences and channels, to help ensure that you are not only heard but listened to.
In a world dominated by social media, texting, information overload and ever-shrinking attention spans, getting your message across can be a challenge. Our solid editorial team has years of experience crafting content that ranges from the most lively and engaging ad copy to the deepest thought leadership white papers for global companies like IBM. We take complex ideas and make them accessible and hard-hitting.
Everything we write is created with the audience in mind. We put ourselves in the reader’s shoes and craft messages to meet their specific needs, whether it’s an internal audience, a C-suite executive or the general public.
While words are essential, their delivery is just as important. We understand that what works in print may not serve the needs of a digital audience. Brandlogic’s editorial and design teams work closely together to craft messages, both verbal and visual, that are memorable, actionable, and well-suited for the medium, the audience and the intended purpose.
Copy should complement design, never letting one dominate at the expense of the other. At Brandlogic, we know how to compel both visually and verbally.
Our editorial services include:
- Brand positioning statements
- Editorial guidelines development
- Corporate communications
- Messaging frameworks
- Marketing collateral
- Channel and sales training tools
- Thought leadership papers
- Web copy development
Contact us for more information.