This free issue is devoted to how professional branding is rapidly changing the higher-education market. No longer fought in the gymnasium, today the main clashes take place within the admissions arena, where schools are locked in intense competition for the best and brightest students. Schools employ many strategies to win these battles, but none are more effective, especially over the long term, than projecting the right image, or "brand." The Journal focuses on the amazing strides achieved by St. John's University after a well-known corporate brand executive teamed with BrandLogic.
Since 1982, BrandLogic has published The Journal, a periodical that explores issues and ideas for communications professionals. Check here to request a free subscription.