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List of articles
Managing Brand Performance: Optional Investment or Strategic Necessity? by James Cerruti
Chief Marketer: Good Design is Serious Business
The Keys to Revitalizing a Mature Brand
by Hampton Bridwell
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Resources
Briefs, White Papers and Case Studies
Free BrandAudit Tool
BrandLogic Journals
Articles
Managing Brand Performance: Optional Investment or Strategic Necessity?
Overviews of BrandLogic Services
Other Useful Resources
Links to Other Organizations
More About BrandLogic
Engelhard Advertising: Where Do You Look for Inspiration?
FIRST for science leadership
Affinity: Recreation in motion
BrandLogic overview