Research

From qualitative discovery work, to financial impact modeling and from testing alternative strategies and executional elements to tracking brand performance over time, research forms a significant component of brand strategy and brand management Best Practices today. BrandLogic is at the forefront of integrating advanced research and economic modeling techniques into our client work. We pride ourselves on the custom design and analysis of research, as well as on our ability to locate and employ the research “field work” vendor with the right skill set for each client’s engagement.

Our offering
Our research capabilities are tailored, flexibly integrated and sequenced into appropriate phases of work, based on each client’s requirements. These capabilities provide important decision support for each of our main practice areas. The following highlights some of the typical areas in which our qualitative and/or quantitative research techniques are applied within BrandLogic’s four major practice areas:

Brand strategy research
•    Customer behavior/needs insight
•    Purchase and loyalty drivers
•    Market segmentation
•    Brand equities
•    Competitive assessments
•    Employee sensibilities
•    Investor sensibilities
•    Brand platform validation/refinement
•    Brand extension/portfolio rationalization

Brand expression research
•    Design testing/validation
•    Messaging testing/validation

Brand realization research
•    Brand equity transfer management
•    Customer experience refinement

Brand measurement and management
•    Brand performance scorecards
•    Marketing mix/brand ROI models
•    Brand valuation