In 1999, BrandLogic created the first database-driven brand
management system for Texaco. This innovative site embodied our
long-held approach of personalizing guidelines based on the
individual needs of people using the identity, a notion that began
with our work for GE over a decade ago.
Since then, using the latest technology and best
practices, we have created a full suite of brand management and
consultative tools that evolved out of our philosophy that
successful implementation depends on friendly, easy-to-use
guidelines, and that educating employees and executives about the
value of the brand is integral to the success of the program.
Our suite of tools includes:
Brand
Ensemble™ is a data-driven Web site that
“personalizes” your guidelines according to the specific needs of
individual users.
Brand
Ensemble Image Center is a scalable image library that
streamlines the photo search process, manages usage rights, and
stores a broad range of file formats.
Brand Ensemble Stationery Templates offer brand
consistency and personalization to desktop creation of memos and
stationery.
Brand
Ensemble Marcom Center puts all of your marketing
literature at the fingertips of your sales staff, enabling instant
downloads for a quick sales call, an e-mailed PDF, or
print-on-demand.
Brand
Ensemble Ad/Brochure Creation Tool
enables your employees, dealers, or business partners to
create correct, “on brand” ads, product sheets, or brochures
tailored to their needs with this easy-to-use tool.
BrandLogic
BrandAudit Tool can provide a quick, high-level
overview of how consistently your brand elements are applied to a
wide range of communications material, across diverse media and
businesses.
Visit
BrandEnsemble.com