View timeline of 25 years of BrandLogic ReportsView 360
Degree Reports: Helping intangible assets have real world
impact
Both traditional Annual Reports and Corporate Social Responsibility
(CSR) reports are undergoing a metamorphosis in the way they are
delivered and in the content they include. Reports are still
delivered in traditional print media, but also increasingly in more
accessible and user-friendly Web-based formats. As to the content
of your annual report: delivering your CEO’s message and your
financial and corporate social responsibility performance story in
a way that is clear, compelling and relevant to all stakeholders is
a communications challenge that requires specialized expertise.
At BrandLogic, we feel that companies need to move towards
360 Degree
Reporting. We define 360 Degree Reporting as an annual report
that takes a holistic view of a business, explains the validity of
actions taken, and examines the correlation between economic,
environmental and social performance In our extensive annual
report practice, we've realized that the interrelationship between
reputation and brand and stock momentum is becoming of paramount
importance. Reputation and brand are directly influenced by a
company's actions on economic, environmental and social
performance. Taken in total these greatly impact the company's
image, brand perception and, eventually, the bottom line.
To see just how many global corporations are moving towards 360
Degree Reporting go to the site of the
Global Reporting
Initiative (GRI), an organization that promotes the inclusion
of transparency, accountability, reporting and sustainable
development in annual reports. The site provides a robust framework
and examples to help guide your performance reporting initiative.
The GRI's vision is that one day reporting on economic,
environmental, and social performance by all organizations will
become as routine and comparable as financial reporting. At
BrandLogic, we support that vision.
With more than 20 years of experience in creating Annual Reports
for many Fortune 500 companies, including Avon, BD, GE, The
Hartford, Merck, Procter & Gamble, Xerox and many others,
BrandLogic understands the importance of corporate performance
reports.
For example, a recent review of the 2005 Merck Annual demonstrates
the effectiveness of BrandLogic’s approach. The report, created by
BrandLogic, has been named one of “five great annual reports” in
the hands-on practical manual How to Create Your Best Annual Report
Ever, by Patrick R. Williams, Ph.D., a leading corporate
communications consultant for Ragan Communications. Dr. Williams
lauded the way that the new strategy was featured, calling the
BrandLogic approach “A particular strength…the right emphasis.
That’s what annual reports should do: Present a compelling case for
the future.”
BrandLogic's experienced team will carefully lead your annual
report through a proven methodology – from strategy to concept
development, design, and final delivery. Guided by your company’s
specific strategic communications objectives, our team will follow
a process built to suit your organization and management team’s
unique culture and style.