In setting the standard for brand valuations over the past decade,
Brand Finance has developed the most robust platform and
methodologies for appraising corporate and product brands — as well
as other intangible assets.
In addition to valuation, Brand Finance continues to advance the
ability for marketers to drive heightened performance in their
branding and marketing efforts. To successfully guide clients
through our process, we’ve developed a comprehensive set of
methodologies. Each engagement begins by defining objectives
and then moves sequentially through the project with research,
financial analysis, modeling, data integration, strategy
development, reporting of recommendations and implementation of
tools to measure sucess
At Brand Finance, we custom-design our methodologies to better fit
the unique needs of clients and the customers that they serve:
- Valuing intangible assets as components of your Business
Enterprise Value, and carry our rigorous market and comparable
analysis to support assumptions
- Matching the basis and methods for each valuation to its
purpose and the reporting jurisdictions
- Integrating knowledge of marketing, licensing and brand
transactions through our global network
- Working closely with your controllers, auditors, tax advisers
and lawyers