BrandLogic and
Brand Finance, the
global leader in brand valuation and measurement, have formed an
exclusive partnership. The joint venture, Brand Finance USA,
delivers clients a unique blend of financial accounting,
econometric modeling, market research, and decision support
services relating to brand strategies, transactions and marketing
investment. Our expert consulting team provides financially
grounded strategies to drive and measure brand performance and
increase shareholder value.
Through our global network of 17 offices, Brand Finance delivers an
innovative suite of integrated consulting services, and a
comprehensive set of proprietary tools to help build and manage
brands in pursuit of optimum performance.
Download Brand Finance USA
.Fact Sheet (pdf)
Questions that Brand Finance can help your company answer
during a tightening economy:- How much should we invest in marketing for the highest
ROI?
- How much has our brand value changed?
- What is the best media to invest our marketing dollars?
- Which markets, customers, brands and channels will generate the
highest return?
- Which brand strategy will yield the greatest return?
- How is our brand performing relative to competitors and
targets?
- What is a license of our brand worth?
- What is the value of a brand being acquired or sold?
- How can we optimize our corporate brand or division/product
sub-brands?
- What are our intangibles assets worth?
- How do we drive value in our business through increased
concentration on branding?
- How do we measure return on our investments in our brand?
- How can we reduce the cost of capital?