Brand and Intangible Asset Valuation

The need for intangible asset valuations has increased due to International Financial Reporting Standards (IFRS), mergers and acquisition activity, and greater scrutiny by the IRS and global tax authorities of asset assignments and transfer pricing.

Brand Finance is an international leader in the valuation of intangible assets. During the last decade we have carried out valuations, totaling hundreds of billions of dollars, for marketing, accounting, tax, and other commercial purposes. Our approach conforms to international accounting standards and is accepted by the IRS, the SEC, and major accounting firms.

For most engagements, a brand valuation is the first step in an overall initiative to determine the performance of the “branded business.” 

Valuation may also be required for:

• Purchase price allocations
• Tax planning
• Impairment reviews
• Mergers and acquisitions
• Sale of assets
• Licensing