We think about brands all day, every day. About the issues, the trends, the opportunities. About how the world is changing and what it takes for clients to succeed.
2011 Sustainability Leadership Report This inaugural study covering 100 global corporations matches actual sustainability performance with perceptions. Find out more in this landmark report.
From Transparency to Performance What are the best key performance indicators for sustainability reporting? This report describes a system for developing them.
Getting Your CEO to Buy In to Branding Enlisting the CEO in brand-building is no longer an option, it’s a requirement. Learn from Hampton Bridwell what chief marketers can do to build the case.
Top 10 identities that should never change Denis Riney’s contribution to the Identityworks Forum stimulated a robust debate about whether the world’s most enduring identity programs should ever be changed. What’s your view?
Making Your Branding Initiative Soar from the Inside Out The best ambassadors for your brand are your employees. Hampton Bridwell’s article lists a number of tips on how to educate, energize, and motivate internal audiences that are critical for brand success.
The Keys to Revitalizing a Mature Brand Before building a new brand from scratch. take a look at Hampton Bridwell’s views on how you unlock the value hidden in your existing brand portfolio.
Video from HBS Workshop on Integrated Reporting Brandlogic’s Hampton Bridwell, a leading expert on Integrated Reporting and its relationship to brand-building, shares his views from the Harvard Business School
Emerging priorities
Sustainability Incorporating environmental, social and governance factors into your strategy can ensure sustainability – and differentiate your organization.
Revolutionizing the way branding is done Digital tools can transform how you build and manage your brand, from stakeholder engagement to efficient global asset management.
Healthcare marketing and social media How can this pervasive societal trend be leveraged to help providers stay ahead in a fast-changing healthcare marketplace?
Online co-creation communities Engage your customers in a rich, interactive dialogue and make them part of the business value creation process.
Managing brands in financial services Learn why strong corporate brands have become so important in the competitive global financial services marketplace.