Case Study Archives: The Hartford

The Hartford Financial Services Group, Inc. is one of the world’s largest investment and insurance companies.
     With a focus on strengthening and managing its brand, the 193-year-old company asked BrandLogic for a fresh approach to its annual reports, corporate Web site, and employee intranet.
     BrandLogic helped develop the strategy, and designed and executed a seamless program that would provide a consistent, customer-focused brand message across various media.