Case Study Archives: Simplifying Siemens Identity

Siemens, the German industrial giant, relied on identity guidelines comprising some 22 volumes. Because this program was far too complex, Siemens asked BrandLogic to produce a simplified guide highlighting the value of the Siemens brand as a corporate asset, and presenting the identity program in easy-to-understand terms.

BrandLogic distilled the 22 volumes into a tabloid-sized publication that provided a simple overview of all necessary guidelines for applications ranging from buildings to memos.

If readers required more information, they were directed to the specific page in the full set of manuals, so that they could find what they needed quickly.

"It's the centerpiece for the identity seminars we give to the top management and marketing communications teams of our companies. BrandLogic did a great job of understanding both the form and function of our Corporate Design system and communicating that material to our audiences," Says Siemens Senior VP of Identity. (BrandLogic Journal interview)