Case Study Archives: Pepsi Winning Edge

The importance and benefit of communicating with employees is well understood by the Pepsi Bottling Group. PBG realized that employees want to know the company’s strategies, why they’re important and what their impact might be. The company also knew how difficult it is to make employees feel like a crucial part of the team without a formal channel to communicate to them directly.
    In reaction to those concerns, PBG and BrandLogic created a full communications plan that included naming the program, and various communication channels including a tabloid-size, quarterly publication.
    Winning Edge continues to successfully increase employees’ awareness and understanding of strategic initiatives being developed. Even more important, Winning Edge is helping to make employees feel recognized and respected, and as a result, more engaged.