Learning.com is a unique business, serving the K-12 educational
market with learning services that are exclusively Web-based.
The company’s Web-only delivery model for its
subscription-based services has proven highly successful, enabling
Learning.com to be agile, responsive, and quick to adapt to its
customers’ changing needs. Another key factor is increasing demand
by the Departments of Education in several states for
technology-based learning. These two factors, combined with
Learning.com’s high quality standards, have combined to generate
significant growth.
To further build on this success, Learning.com
saw a need to revise its identity to reflect its new,
forward-thinking mission and personality, and turned to BrandLogic
for help.
The new logo was designed to reflect key
elements of the company’s unique focus. Three characters of the
company name are highlighted through the use of color, position,
and typography to emphasize these elements, which represent
language arts, math and science, and technology literacy.
BrandLogic worked closely with Learning.com to
develop identity standards that include a new logo, typography, and
color palette. These vital components are the foundation of an
overall set of brand guidelines and applications. They’re critical
because they directly influence how the company is perceived by the
public.
According to the vice president of marketing and
product management for Learning.com, "BrandLogic’s work is an
exceptional implementation that accurately reflects our company’s
mission and core competencies as well as a unique and highly
creative mark that has the ability to create significant value for
the company."
He highlighted the collaborative nature of the
relationship with BrandLogic. "BrandLogic’s ability to listen to
their customers, understand and accurately interpret the customer
requirements, and produce a high-value product is extraordinary. It
makes them a company that I can recommend, without hesitation," he
concludes.