Case Study Archives: IBM's First Global Collateral Program

More than a decade ago, BrandLogic became a trendsetter of sorts when the agency was selected to design graphic system guidelines for IBM's first worldwide product announcement – The IBM System/390. The unveiling was to be IBM's largest in 25 years.
    The graphic system involved creating basic design templates, accompanying implementation guidelines and content for promotional literature, which was subsequently translated and printed around the world.
    Interestingly, although the photography may be dated, the program is just as "on brand" today as it was a decade ago. See the timeline of 25 years of BrandLogic’s work with IBM.