Case Study Archives: IBM Template-Based Collateral

Over the years, BrandLogic developed numerous template-based collateral systems for IBM. Typical is the one created for the IBM Utilities Marketing. Based on the business’s “electricity, water, gas and waste” theme, the system comprised a library of design elements, templates for brochures, flyers, spec sheets, customer briefs and PowerPoint® presentations. Numerous predetermined layout options and a unique image library enabled virtually unlimited layout variations.
    According to the Manager of Global Marketing, IBM U&ES, “Every member of the BrandLogic staff has exceeded my expectations in terms of quality, response, and service.”