Case Study Archives: Proving Thought Leadership

In addition to extending the eBusiness look to a literature system, BrandLogic was recently challenged by IBM to provide dynamic content that would position IBM not only as a "thought leader," but also as a partner who can speak to e-business challenges facing companies around the globe. BrandLogic created a literature design system and positioning brochures for 21 industry segments that, for the first time, focused on the issues and benefits of e-business from each industry's unique perspective.