Case Study Archives: IBM Global Editorial Guidelines

Back in 1996, BrandLogic was asked to help IBM develop a set of guidelines for people who write or edit IBM sales literature. The task was a daunting one, since the work would be distributed and used around the world, across cultures and languages.
    Where to begin? From experience. After years of writing and editing IBM copy, BrandLogic was well prepared to help the IBM Worldwide Sales Collateral Group gather the necessary information and put pen to paper. The project took more than a year to complete and was reviewed by IBM communications professionals around the globe.
    Recently, IBM asked BrandLogic once again to update the guidelines, and include standards for typography as well.