Case Study Archives: Avon - bringing the CEO's message to life

With customers in 143 countries on six continents and annual sales revenues of $6 billion, Avon is the largest direct seller in the world. It is also a company that truly understands the value of the annual report as a branding tool. Invigorated by the appointment of a new CEO and management team, Avon began an ambitious makeover to position the company as a new and vibrant organization – no longer “your mother’s Avon.”

But this assignment wasn't new to BrandLogic. Over twelve years, BrandLogic's Avon reports evolved with the strategic directions of three CEOS.

BrandLogic repeatedly has responded to the CEO’s challenge to take the annual report a step further – from underscoring the power of relationships across its distribution channels to helping audiences understand the impact of Avon’s transformation initiatives.

BrandLogic worked closely with Avon’s well-known CEO Andrea Jung to create annual reports that would serve as a window to the company’s transformation.

According to Avon, “BrandLogic understands our underlying business strategy, which is to position Avon as a global beauty company. Our annual reports consistently reflect their expertise in helping us achieve that goal.”