Executive Vice President and Managing Director, Brand Strategy
& Research Practice
James brings to his senior role with Brand Logic over 20 years of
experience in leading strategy, marketing and brand consulting
engagements, in North America and worldwide. His consulting career
includes executive posts as the President of Vivaldi Partners, a
New York City-based marketing and brand consultancy; as one of the
founding partners of FutureBrand, and as a Director with Coopers
& Lybrand.
His numerous brand strategy clients have included: Allianz, Bank
of Montreal, CarlsonWagonlit Travel, CNA Financial, Deloitte,
Deutsche Telecom, Dun and Bradstreet, First Union, FleetBoston,
HyundaiKia Motors, KPMG, MasterCard International, Merrill Lynch,
Olympus, PNC Bank, PricewaterhouseCoopers, RBC Financial Group,
Remy Cointreau, Scudder Investments, Siemens, State Street
Corporation, Telefonica, US Bancorp and Zurich Financial
Services.
James holds an M.B.A. in International Business from the
Monterey Institute and a B.A. in Greek Archeology from Antioch
University. He is fluent in Greek and conversational Spanish and
French. His work has been published in the Journal of Business
Strategy among others.