BrandLogic announced the commercial availability of Brand Ensemble™
4.0, a data-driven, open standards-based identity management Web
platform. The core system demonstrates an identity's building
blocks, (logo, typography, color, tone-of-voice, etc.), and
"personalizes" the guidelines to clearly show how these elements
are used across media applications. Brand Ensemble also includes
robust content management, automated e-mail notification, download
management, and relational structure for linking frequently asked
questions (FAQs) and Gallery examples to specific
applications.
The platform evolved out of our philosophy that
educating employees and executives about the value of the brand is
integral to the success of the program and that successful
implementation depends on friendly, easy-to-use guidelines. In
1999, we created the first database-driven brand management system
for Texaco. This innovative site embodied our long-held approach of
personalizing guidelines based on the individual needs of people
using the identity, a notion that began with our work for GE over a
decade ago.
Since then, ongoing upgrades, and using the
latest technology and best practices, have enabled us to create
Brand Ensemble, one of the
most complete brand and identity management platforms available.