Jack Vogler brings 25 years of experience in brand strategy and
consumer branding to BrandLogic. The list of brands which he has
aided in either revitalization, new product development, or
creation of category innovation include Coca-Cola,
Colgate-Palmolive, Frito-Lay, Johnson & Johnson, Kraft Food,
Miller Brewing, Nestlé USA, Ralston Purina, Pillsbury, Snapple, and
Wendy’s.
Jack Vogler comes to BrandLogic from FutureBrand (New York)
where he served as Executive Director of Consumer Branding and
Packaging Design. Prior to that Jack spent nine years at Enterprise
IG (San Francisco) as Executive Vice President/Managing Director,
Consumer Branding, after having been at Landor Associates (San
Francisco) as Managing Creative Director/Executive Director. He is
much sought after as a speaker, and has been quoted and published
in thought-leadership articles in periodicals ranging from
Business Week to the Design Management
Journal.
“We’re very excited about being able to add Jack’s consumer
branding expertise to the mix at BrandLogic,” says Hampton
Bridwell, President. “Jack’s deep experience and knowledge of what
drives consumer behavior will certainly enhance our
business-to-consumer branding activities, and help us to build on
our position as the leading independent branding and brand
communications agency.”
Read Jack's latest article,
Good
Design is Serious Business.