Bridwell speaks at the Conference Board

BrandLogic President Hampton Bridwell (left in photo) spoke at the 2004 Corporate Image Conference sponsored by the Conference Board in New York. His focus was on helping corporations leverage identity initiatives to accomplish their business objectives.
    Bridwell outlined ten important steps to the successful launch of a new corporate identity program for an audience comprised largely of senior executives from the global Fortune 1000 companies attending the conference.
    "The most important factor is a clear signal of CEO endorsement," said Bridwell. "And engaging influential employees across the enterprise to build momentum around a shared sense of mission." He was joined by Michael Williams, senior manager of business communications at Engelhard. Williams presented data to illustrate the success of their identity program in terms of stock valuation.