We are pleased to welcome James Cerruti to BrandLogic as Executive
Vice President and the Managing Director of our growing Brand
Strategy & Research Practice.
James brings to his senior role with Brand Logic over 20 years of
experience in leading strategy, marketing and brand consulting
engagements worldwide. His consulting career includes executive
posts as the President of Vivaldi Partners, a New York City-based
marketing and brand consultancy; as one of the founding partners of
FutureBrand, and as a Director with Coopers & Lybrand.
At Vivaldi Partners, James was instrumental in recasting the firm’s
strategy, offerings and capabilities with founder Dr. Erich
Joachimsthaler, which resulted in numerous new client engagements
and rapid growth of the company.
At FutureBrand, James was the primary author of that firm’s brand
strategy methodologies and the leader of all its industry
practices. In Coopers & Lybrand's Strategic Management Services
group, James was responsible for winning and managing the group's
first large business strategy consulting engagements in the U.S.,
Europe and Latin America.
James has been a pioneering thinker and practitioner in corporate,
consumer, and B2B brand strategies. He has assisted many top
executive teams across a variety of sectors to rethink their
companies' current and future market opportunities and to reach
consensus on how best to position their businesses and brands for
the future.
His numerous brand strategy clients have included: Allianz, Bank of
Montreal, CarlsonWagonlit Travel, CNA Financial, Deloitte, Deutsche
Telecom, Dun and Bradstreet, First Union, FleetBoston, HyundaiKia
Motors, KPMG, MasterCard International, Merrill Lynch, Olympus, PNC
Bank, PricewaterhouseCoopers, RBC Financial Group, Remy Cointreau,
Scudder Investments, Siemens, State Street Corporation, Telefonica,
US Bancorp and Zurich Financial Services.
The combination of James's extensive industry knowledge, branding
expertise and business strategy background has often helped clients
achieve the confidence to make bold moves that have created new
competitive advantage with their customers, the investment
community, employees and the broader market for talent. His proven
skill in leading many successful comprehensive branding programs,
spanning research and analytics, strategy development, visual and
verbal creative exploration, launch planning, implementation,
governance, and performance measurement, ensures
clients they will receive guidance based on experience not simply
enthuasiasm.
Prior to his career as a consultant, James worked for BankAmerica,
advancing through a number of key strategic planning, marketing and
product development positions. James holds an M.B.A. in
International Business from the Monterey Institute and a B.A. in
Greek Archeology from Antioch University. He is fluent in Greek and
conversational Spanish and French. His work has been published in
the Journal of Business Strategy among others.
To find out more about our brand strategy and research capabilities
contact James at (203) 834-0087 ext 317.