Our thoughts on all things brand related.
Robot writing is not communication
A recent New York Times Sunday business column profiled the efforts of a startup that has developed software purporting to take data and automatically turn it into natural language articles that appear to be written by a real person. As someone who makes his living as a writer, naturally I am disturbed by the long-term implications.
The new technology is intended to be a way to present raw data in a way that is more understandable and consumable by humans, and thereby improve communication. However, it marks the top of a slippery slope. Technology has a nasty habit of changing how people think. It shapes our expectations and standards. Continue reading
Breaking the perfect Web mentality
By Ernie Bello
Too often, large Web projects are treated like traditional print or television ad campaigns. A large team will work tirelessly for months on end, honing and polishing the new site, and pushing to achieve elusive goals that were established long before. Arbitrary launch dates come and go.
Once the Herculean effort is complete and the site finally launches, everyone celebrates, takes their vacations, and believes their job is done – “mission accomplished.”
