Our thoughts on all things brand related.
ESG – three letters you should know more about
By Denis Riney
I had the privilege of chairing the inaugural Enhanced ESG Analysis Conference in London last week, where 75-80 speakers from organizations as diverse as Forum for the Future, The UN Principles for Responsible Investing, STOXX, Thomson Reuters, EIRIS, and HSBC shared their views on different aspects of the sustainability movement.
Attendees were primarily from Europe, where adoption rates of sustainable business practices and standards are generally higher than in Asia or North America. While each of the 12 presentations contained a unique take on ESG, I would characterize the speakers as falling into three distinct groups: Advocates, Skeptics, and Objectivists.
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Do you know what sustainability means? (Hint: It’s not just about being green)
By Denis Riney
Sustainability is one of the corporate world’s emerging priorities. Often it connotes “green” initiatives or environmentally friendly practices. But how should CMOs, brand managers and public affairs executives inside large corporations think about sustainability in the context of brand and reputation? Continue reading
Integrated corporate reporting: Articulating the whole picture
By Ali Rossi
We found it interesting that Harvard Business School published an article this week touting the benefits of integrating financial and non-financial (social responsibility and sustainability) information into one corporate report, a method referred to as One Report. This idea echoes BrandLogic’s method of 360 Degree Reporting, which our president Hampton Bridwell wrote about previously in this 2007 article. Continue reading
BrandLogic wins Green/Sustainable Design Award
By Ali Rossi
American Graphic Design and Advertising (AGDA), an organization presenting the best of corporate branding design work from the nation’s leading design firms, has recently awarded BrandLogic and Pepsi Bottling Group a Green/Sustainable Design award for the 2007 PBG Corporate Responsibility Report. The innovative report, titled Act! Our Commitment to Making a Difference, covers a variety of sustainability issues for PBG’s various audiences, including customers, investors, employees and potential employees.
