Three months ago, the Sci Fi Channel surprised everyone, including their most dedicated fans, by announcing that the channel was rebranding itself to be called Syfy – pronounced “sigh-fie.” The idea of the rebranding was to expand the audience of the channel to people who might be put off by the science fiction genre. On July 7, 2009 Sci Fi officially became Syfy, with the new slogan “Imagine Greater.”
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