In a recent radio interview on KQTH 104.1, I had a spirited conversation with Dr. Zara Larsen, a leading change management consultant. Our discussion spanned a number of topics: the principles of effective branding in the corporate sector, the role of employees as brand ambassadors in a 24/7/365 web-enabled world and the concept of personal branding as a strategy for career advancement and individual fulfillment.
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