Our thoughts on all things brand related.
MTV: an identity ahead of its time
By Paula Snyder
MTV launched itself on August 1, 1981 and yesterday celebrated its 30th birthday. In honor of their 30th I’d like to remark on the uniqueness of their 30-year brand. MTV’s logo has always been a block “M” with “TV” graffitied in the corner. Pretty simple, no? What I find interesting is that from a branding perspective they were really ahead of their time.
Reflecting the essence of Brandlogic
This year marks a milestone in the history of Brandlogic. We are kicking off the celebration of our 35th anniversary. To better reflect our heritage, reaffirm our commitment to clients and articulate our ambitions for the future, we are updating our brand.
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When a shape is just a shape
By Paula Snyder
Garnering attention in the media recently is the logo created for the Nuclear Security Summit, hosted by President Obama in Washington, DC last week. A theory popularized by a FOX News segment, but also running rampant across various newspapers and blogs, claims that the logo echoes the Islamic crescent moon and star symbol.
Visual branding: Context is key
By Fredy Jaggi
Well-established companies with strong recognition face an interesting challenge when they seek to redirect or revitalize their brand. Change needs to be signaled and a new message is called for, yet there might be considerable value in preserving the existing brand mark. It’s a conundrum: how can a brand identity be redirected without also changing the company’s mark? The answer is to look not at the mark itself, but at what surrounds it and supports it: the context.
