Our thoughts on all things brand related.
How Visionary Marketers Are Building Their Brands: Employee involvement
By Denis Riney
This is part three of an ongoing series.
Employees say: involve me more, train me less
What we’re hearing: Involving employees, through online communities, in the process of creating, managing and building brands is becoming standard practice among leading-edge marketers (and their compatriots in the human resources function). Continue reading