Our thoughts on all things brand related.
Bringing your brand to China
Yesterday I had the pleasure of attending an executive briefing on the business environment in China held by The Conference Board. David Hoffman, a veteran in business issues within China, led the meeting with a compelling look into the economic, social and political dynamics that drive business in the country. Based on the presentation by Mr. Hoffman, it is without question that multi-national corporations and smaller enterprises are still welcome to China, but the operational dynamics are changing rapidly in this fluid environment. Continue reading
When a shape is just a shape
By Paula Snyder
Garnering attention in the media recently is the logo created for the Nuclear Security Summit, hosted by President Obama in Washington, DC last week. A theory popularized by a FOX News segment, but also running rampant across various newspapers and blogs, claims that the logo echoes the Islamic crescent moon and star symbol.
Aesthetics vs. so-called “security:” Was this really necessary?
A July 27 New York Times article covered the dismantling of part of a brand-new, architecturally powerful border crossing building on the Canadian border in Massena, New York. As a design professional, this caught my eye and raised my ire on a number of levels.
The design for the building in question was unveiled four years ago, and work was completed less than two months ago.
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