Branding experts agree that your employees rank at the top of your most valuable brand assets. Where opinions may vary is how to communicate to them in order to foster brand understanding and compliance.

I have spent the past 10 years helping many corporations, both large and small, with brand asset management. During this time, overwhelmingly, the question I most often receive is “Can’t we just deliver PDFs of our guidelines instead of creating a whole Web site?”

There are three primary reasons behind this question:
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