Our thoughts on all things brand related.
Integrated corporate reporting: Articulating the whole picture
By Ali Rossi
We found it interesting that Harvard Business School published an article this week touting the benefits of integrating financial and non-financial (social responsibility and sustainability) information into one corporate report, a method referred to as One Report. This idea echoes BrandLogic’s method of 360 Degree Reporting, which our president Hampton Bridwell wrote about previously in this 2007 article. Continue reading