Our thoughts on all things brand related.
Responsive web design–providing a true customer experience
By Larry Roth
Are you struggling with the myriad of browsers and devices that your customers are using? With new smartphones out almost every day, It’s no secret that mobile browsing is on the rise. This has lead to many companies rushing to explore a range of solutions to make their website work across these devices. This has lead to many companies rushing to explore a range of solutions to make their website work across these devices.
Building a faster web
By Ernie Bello
Creating a sound user experience on your website involves much more than just the user interface. Equally important is the speed at which that interface is delivered to the user. This article details what Brandlogic did to improve our site, and what you can do to improve yours.
Change is in the air. Brandlogic has introduced an all-new look that is decisive, beautiful and clean. It is only fitting for our website to match the aspirations of the refreshed identity. When we sat down to plan our site, it was clear from a design perspective that the new site was going to be a stunning (and long overdue) incarnation of what came before. We were inspired to create a technical architecture that complimented the new visual design: a strong, modern foundation to serve us well into the future.
We’ve learned that constraints are a wonderful thing. An aggressive launch timeframe made it obvious that we needed a simple, focused approach. We decided that performance was our main priority, which neatly corresponds with our new positioning statement “ideas that drive performance.”
Robot writing is not communication
A recent New York Times Sunday business column profiled the efforts of a startup that has developed software purporting to take data and automatically turn it into natural language articles that appear to be written by a real person. As someone who makes his living as a writer, naturally I am disturbed by the long-term implications.
The new technology is intended to be a way to present raw data in a way that is more understandable and consumable by humans, and thereby improve communication. However, it marks the top of a slippery slope. Technology has a nasty habit of changing how people think. It shapes our expectations and standards. Continue reading
Should there be an app for that?
By Larry Roth
The Apple App Store just hit an historic mark of 10 billion downloaded apps. Add to this all the alternative app stores that have sprung up for everything from smart phones to TVs, and any software developer with a good idea can certainly see nothing but potential! But then the question arises, what about corporations? Should they be creating apps for their various stakeholders and constituents? As is often the case, there is no single answer.
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Google Instant – find your brand faster, or not
By Larry Roth
One of the things that has always kept me a loyal Google user has been speed. Don’t get me wrong, their search results are pretty good, but the speed of the results allows a user to quickly try many different search queries. One big improvement to recently occur was suggested queries—where Google provides suggested search strings as you type. This helps a user to refine their search query on-the-fly. I have found it to help me produce much better results.
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jQuery Conference 2009 – BrandLogic is an active participant in the Open Source Software community
jQuery is an open source JavaScript library that makes writing Rich Internet Applications easier. BrandLogic uses jQuery extensively in our products and our client sites to make user experience as rich as possible. So, when jQuery held a conference for 300 Web developers and designers in Boston at the Microsoft New England Research and Development Center, I wanted to be a part of it.
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Does your site have a consistent user experience? Twelve ways jQuery can “save the day”
Faced with some last minute global changes? Having problems implementing a feature in one of the 12 browsers you are targeting? Do you want to ensure that your site has a consistent experience regardless of the browser your users have? These are some of the realities of Web development.
After launching a brand guidelines Web site for a client, I was on our company intranet wiki documenting some of the useful JavaScript snippets that were used in this solution when it struck me just how many times jQuery (jquery.com) “saved the day” on this project. I wanted to share in the hope that these tips would help you out!
Breaking the perfect Web mentality
By Ernie Bello
Too often, large Web projects are treated like traditional print or television ad campaigns. A large team will work tirelessly for months on end, honing and polishing the new site, and pushing to achieve elusive goals that were established long before. Arbitrary launch dates come and go.
Once the Herculean effort is complete and the site finally launches, everyone celebrates, takes their vacations, and believes their job is done – “mission accomplished.”
