Our thoughts on all things brand related.
Responsive web design–providing a true customer experience
By Larry Roth
Are you struggling with the myriad of browsers and devices that your customers are using? With new smartphones out almost every day, It’s no secret that mobile browsing is on the rise. This has lead to many companies rushing to explore a range of solutions to make their website work across these devices. This has lead to many companies rushing to explore a range of solutions to make their website work across these devices.
Should there be an app for that?
By Larry Roth
The Apple App Store just hit an historic mark of 10 billion downloaded apps. Add to this all the alternative app stores that have sprung up for everything from smart phones to TVs, and any software developer with a good idea can certainly see nothing but potential! But then the question arises, what about corporations? Should they be creating apps for their various stakeholders and constituents? As is often the case, there is no single answer.
Continue reading
Google Instant – find your brand faster, or not
By Larry Roth
One of the things that has always kept me a loyal Google user has been speed. Don’t get me wrong, their search results are pretty good, but the speed of the results allows a user to quickly try many different search queries. One big improvement to recently occur was suggested queries—where Google provides suggested search strings as you type. This helps a user to refine their search query on-the-fly. I have found it to help me produce much better results.
Continue reading
How Visionary Marketers Are Building Their Brands: Global brands, local culture
By Larry Roth
This is part three of an ongoing series.
The myth behind global brands: why local culture still matters
What we’re hearing: You can have a global brand, but you need to make sure you localize it. Many companies are able to take a brand campaign or tagline and run with it worldwide; however, they find that the same creative or messaging is not always effectual or appropriate in every country. Continue reading
BAMcast Epsiode #3
By Larry Roth
In our 3rd episode of BAMcast, we discuss tone of voice, how to best manage it and its importance to a seamless brand identity. You can listen here or subscribe via iTunes. If you have questions, comments or ideas for an upcoming show, leave a comment here or send us feedback to bamcast@brandlogic.com
Continue reading
Podcast: Download (31.9MB)
BAMcast Episode #2
By Larry Roth
In our 2nd episode of BAMcast we discuss building a community around your brand asset management site. You can listen here or subscribe via iTunes. If you have questions, comments, or ideas for an upcoming show, leave a comment here or send us feedback to bamcast@brandlogic.com
Continue reading
Podcast: Download (44.3MB)
BAMcast Episode #1
By Larry Roth
This is the inaugural episode of BAMcast where we discuss the basics of brand asset management and how it can benefit your organization. You can listen here or subscribe via iTunes. If you have questions, comments, or ideas for an upcoming show, leave a comment here or send us feedback to bamcast@brandlogic.com
Continue reading
Podcast: Download (22.8MB)
Breaking the three-ring mentality: Why you should use a brand asset management system
By Larry Roth
Branding experts agree that your employees rank at the top of your most valuable brand assets. Where opinions may vary is how to communicate to them in order to foster brand understanding and compliance.
I have spent the past 10 years helping many corporations, both large and small, with brand asset management. During this time, overwhelmingly, the question I most often receive is “Can’t we just deliver PDFs of our guidelines instead of creating a whole Web site?”
There are three primary reasons behind this question:
Continue reading