Our thoughts on all things brand related.
Must we give up good typography in the name of convenience?
As a design professional, the recent flap over IKEA’s decision to change its typeface from Futura to Verdana really struck close to home for me.
IKEA has long been held up as a prime example of good design that reflects and contributes to the brand. Futura is a very clean, contemporary typeface that dovetails perfectly with IKEA’s Swedish heritage and streamlined, efficient product line. Continue reading
Aesthetics vs. so-called “security:” Was this really necessary?
A July 27 New York Times article covered the dismantling of part of a brand-new, architecturally powerful border crossing building on the Canadian border in Massena, New York. As a design professional, this caught my eye and raised my ire on a number of levels.
The design for the building in question was unveiled four years ago, and work was completed less than two months ago.
Continue reading
Obama as a fast food brand?
Those of us in the brand design world marveled at the quality and strength of the brand created by the Obama campaign during the recent US elections. So, I suppose that it’s only natural to try some “brand extensions.”
