Our thoughts on all things brand related.

The new jcp

By Dan DyksenFeb 23rd, 2012

OK, I’ll admit it—I’m obsessed with the new jcpenney brand. Reimagining an American icon is never easy and this is one of the most exciting transformations I’ve ever seen. I can already hear people saying “Wanna go to jcp?”. Pretty interesting stuff.

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Brand decaf?

By Dan DyksenMar 8th, 2011

Barely awake, with my hot Venti in hand, I noticed that something was missing from my Starbucks cup. Like Nike, AT&T and Target (just to name a few), Starbucks has gone “nameless.”
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Articles by Dan Dyksen

A graduate of Fashion Institute of Technology, Dan comes to Brandlogic with more than 18 years of experience in identity systems, branding, annual reports and marketing collateral for a variety of global clients. Previously, Dan worked at Interbrand as a Design Director, and most recently was the Creative Director of Marketing and Events at New York magazine.