Our thoughts on all things brand related.
Reflecting the essence of Brandlogic
This year marks a milestone in the history of Brandlogic. We are kicking off the celebration of our 35th anniversary. To better reflect our heritage, reaffirm our commitment to clients and articulate our ambitions for the future, we are updating our brand.
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Bringing your brand to China
Yesterday I had the pleasure of attending an executive briefing on the business environment in China held by The Conference Board. David Hoffman, a veteran in business issues within China, led the meeting with a compelling look into the economic, social and political dynamics that drive business in the country. Based on the presentation by Mr. Hoffman, it is without question that multi-national corporations and smaller enterprises are still welcome to China, but the operational dynamics are changing rapidly in this fluid environment. Continue reading
New views on entrepreneurship from Harvard Business School
Last night I participated in a panel discussion hosted by The Economist and Harvard Business School on the state of entrepreneurship. In attendance was a stellar crowd of business luminaries, venture capitalists and entrepreneurs running all kinds of businesses. On the panel were executives from dynamic organizations such as Zipcar, Aspen Aerogels and Care.com. After a quick case to get the juices flowing, the group had a fantastic discussion. Some important insights emerged that I believe are noteworthy for companies large and small.
Can AirTran and Southwest fly together?
With Southwest’s pending acquisition of AirTran approved by shareholders, the bigger hurdle will be making it work. More than any of the recent airline mergers, simply repainting the planes is only a small step in successfully integrating the two organizations.
Healthcare marketing and social media
Federal policy makers are talking once again about reforming the healthcare system in the U.S. – and this time, it looks like they mean business. This wave of change will force healthcare marketers – in big pharma, in HMOs and other provider organizations, and in medical device manufacturers of all kinds – to rethink their brands, their customer relationships and their media choices in fundamental ways.
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