Our thoughts on all things brand related.
Building a faster web
By Ernie Bello
Creating a sound user experience on your website involves much more than just the user interface. Equally important is the speed at which that interface is delivered to the user. This article details what Brandlogic did to improve our site, and what you can do to improve yours.
Change is in the air. Brandlogic has introduced an all-new look that is decisive, beautiful and clean. It is only fitting for our website to match the aspirations of the refreshed identity. When we sat down to plan our site, it was clear from a design perspective that the new site was going to be a stunning (and long overdue) incarnation of what came before. We were inspired to create a technical architecture that complimented the new visual design: a strong, modern foundation to serve us well into the future.
We’ve learned that constraints are a wonderful thing. An aggressive launch timeframe made it obvious that we needed a simple, focused approach. We decided that performance was our main priority, which neatly corresponds with our new positioning statement “ideas that drive performance.”
Breaking the perfect Web mentality
By Ernie Bello
Too often, large Web projects are treated like traditional print or television ad campaigns. A large team will work tirelessly for months on end, honing and polishing the new site, and pushing to achieve elusive goals that were established long before. Arbitrary launch dates come and go.
Once the Herculean effort is complete and the site finally launches, everyone celebrates, takes their vacations, and believes their job is done – “mission accomplished.”
