Our thoughts on all things brand related.
How Visionary Marketers Are Building Their Brands: Employee involvement
By Denis Riney
This is part three of an ongoing series.
Employees say: involve me more, train me less
What we’re hearing: Involving employees, through online communities, in the process of creating, managing and building brands is becoming standard practice among leading-edge marketers (and their compatriots in the human resources function). Continue reading
How Visionary Marketers Are Building Their Brands: Marketing ROI
By Denis Riney
This is part two of an ongoing series.
Marketing ROI: many definitions, little consensus
What we’re hearing: There are no silver bullets when it comes to measuring marketing ROI. Leading-edge marketers are still seeking new (and not so new) techniques for justifying their brand-building investments. Continue reading
How Visionary Marketers Are Building Their Brands: Social media
By Denis Riney
Where are the leading-edge ideas in marketing?
Over the last 12 months, we’ve gone on the road to find out. In addition to learning from our clients, we’ve been spending time with visionary marketers at leadership forums in places like London, Las Vegas, Moscow, Mumbai, Miami, and even midtown Manhattan.
This is part one of an ongoing series.
Social media: going mainstream in a hurry
What we’re hearing: Experimentation with social media is so 2009. Visionary marketers are investing heavily in social media and are realizing short- and long-term benefits, both in terms of reputation building and revenue generation. Continue reading
Naming that works: Put yourself in their shoes
By now we’ve all heard the jokes about the unfortunately named Apple iPad tablet computer. (We’ll leave it to you to fill in the punchline for the name of a hypothetical widescreen version.) It’s clear that the company was a bit tone-deaf when the name was chosen, exposing Apple to the kind of derisive humor usually reserved for Microsoft.
BrandLogic wins Green/Sustainable Design Award
By Ali Rossi
American Graphic Design and Advertising (AGDA), an organization presenting the best of corporate branding design work from the nation’s leading design firms, has recently awarded BrandLogic and Pepsi Bottling Group a Green/Sustainable Design award for the 2007 PBG Corporate Responsibility Report. The innovative report, titled Act! Our Commitment to Making a Difference, covers a variety of sustainability issues for PBG’s various audiences, including customers, investors, employees and potential employees.
