Comments on: Hero Brands, Part II – The difference between “hero” and “zero.” http://www.brandlogic.com/blog/2009/11/10/hero-brands-part-ii/ Thu, 03 Nov 2011 15:30:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Larry Roth http://www.brandlogic.com/blog/2009/11/10/hero-brands-part-ii/comment-page-1/#comment-325 Larry Roth Thu, 12 Nov 2009 16:00:45 +0000 http://blog.brandlogic.com/?p=216#comment-325 It's funny that you say "We expect Apple to hit it out of the park every time", because when Apple does release something that is only a "minor upgrade, or feature improvement" their fans get very disappointed. They are expecting that game changing innovation with every release. I wonder how companies can best deal with that sort of expectation--or perhaps it doesn't matter. It’s funny that you say “We expect Apple to hit it out of the park every time”, because when Apple does release something that is only a “minor upgrade, or feature improvement” their fans get very disappointed. They are expecting that game changing innovation with every release.

I wonder how companies can best deal with that sort of expectation–or perhaps it doesn’t matter.

]]> By: Travis http://www.brandlogic.com/blog/2009/11/10/hero-brands-part-ii/comment-page-1/#comment-322 Travis Wed, 11 Nov 2009 17:08:14 +0000 http://blog.brandlogic.com/?p=216#comment-322 I think I’m the only person in the world who actually likes the ribbon in Office 2007. Maybe it’s just because I’m a PC guy. ☺ I think I’m the only person in the world who actually likes the ribbon in Office 2007. Maybe it’s just because I’m a PC guy. ☺

]]>