Comments on: Visual branding: Context is key http://www.brandlogic.com/blog/2009/11/06/visual-branding-context/ Thu, 03 Nov 2011 15:30:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Design Cubicle » Sweet Tweets: Design Resources of the Week #24 http://www.brandlogic.com/blog/2009/11/06/visual-branding-context/comment-page-1/#comment-421 The Design Cubicle » Sweet Tweets: Design Resources of the Week #24 Thu, 06 May 2010 20:56:37 +0000 http://blog.brandlogic.com/?p=202#comment-421 [...] Visual branding: context is key "Well-established companies with strong recognition face an interesting challenge when they seek to redirect or revitalize their brand. Change needs to be signaled and a new message is called for, yet there might be considerable value in preserving the existing brand mark. It’s a conundrum: how can a brand identity be redirected without also changing the company’s mark? The answer is to look not at the mark itself, but at what surrounds it and supports it: the context." [...] [...] Visual branding: context is key “Well-established companies with strong recognition face an interesting challenge when they seek to redirect or revitalize their brand. Change needs to be signaled and a new message is called for, yet there might be considerable value in preserving the existing brand mark. It’s a conundrum: how can a brand identity be redirected without also changing the company’s mark? The answer is to look not at the mark itself, but at what surrounds it and supports it: the context.” [...]

]]> By: What a logo does not have to be or do http://www.brandlogic.com/blog/2009/11/06/visual-branding-context/comment-page-1/#comment-324 What a logo does not have to be or do Thu, 12 Nov 2009 00:34:30 +0000 http://blog.brandlogic.com/?p=202#comment-324 [...] seen under differing contextual circumstances, the same symbol can mean different things.” [Read the rest of the article] Another great resource on this topic is the book, Branding Gap. digg_url = [...] [...] seen under differing contextual circumstances, the same symbol can mean different things.” [Read the rest of the article] Another great resource on this topic is the book, Branding Gap. digg_url = [...]

]]> By: Larry Roth http://www.brandlogic.com/blog/2009/11/06/visual-branding-context/comment-page-1/#comment-323 Larry Roth Wed, 11 Nov 2009 17:28:16 +0000 http://blog.brandlogic.com/?p=202#comment-323 I love your examples showing exactly how symbolism requires context. It really drives home the point that there are many opportunities to affect change to a brand besides the first thing everyone thinks which is: "we need a new, totally different logo". The idea of context was especially meaningful to from an interface design perspective. With interface design, people often try to replicate successful interfaces from website to website or device to device without considering the context of the application. They don't consider the overarching design, content, or audience, and as such, usability often suffers. A classic example is type. Some interface designers are so fixated on 12px fonts being classified as "the most readable", they don't consider leading, font-face, line length, or even writing style as an aid in reading. Thanks again for your article and helping us to pull back from the sometimes myopic view people have of how to revitalize a brand. I love your examples showing exactly how symbolism requires context. It really drives home the point that there are many opportunities to affect change to a brand besides the first thing everyone thinks which is: “we need a new, totally different logo”.

The idea of context was especially meaningful to from an interface design perspective. With interface design, people often try to replicate successful interfaces from website to website or device to device without considering the context of the application. They don’t consider the overarching design, content, or audience, and as such, usability often suffers.

A classic example is type. Some interface designers are so fixated on 12px fonts being classified as “the most readable”, they don’t consider leading, font-face, line length, or even writing style as an aid in reading.

Thanks again for your article and helping us to pull back from the sometimes myopic view people have of how to revitalize a brand.

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