Our thoughts on all things brand related.
Hero Brands, Part I – The rise of brands as respected leaders
Having had one of the big “oh” birthdays this year, I’ve reached an age at which I find myself reflecting on how the world has changed since I was a kid. One thing that has struck a chord with me is how much we follow and look to big companies for new ideas. Brands have become our heroes.
Top 10 PANTONE® Colors for Spring 2010 – Subtle colors reflect the mood of the country and point to a hopeful future
The Pantone Color Institute has released the top 10 colors chosen by New York fashion designers for their Spring 2010 Ready to Wear collections. Being a graphic designer, I was intrigued by the neutrality of the colors, even in the five “brights.” Why, for such a cheerful season of renewal, are consumers being given such neutral options, seeing that last spring brought vibrant pops of color?
(Top row, left to right: Pink Champagne, Tuscany, Fusion Coral, Turquoise, Violet;
Bottom row, left to right: Aurora. Eucalyptus, Dried Herb, Amparo Blue, Tomato Puree) Continue reading
Top 10 identities that should never change
By Denis Riney
I recently had the chance to contribute to Tony Spaeth’s Identity Forum, the leading on-line community for identity and branding professionals.
I began thinking about whether there are identity solutions that are so well done, so brilliantly executed and so strategically precise that they should never be changed. Continue reading