Comments on: Healthcare marketing and social media http://www.brandlogic.com/blog/2009/07/06/healthcare-marketing-and-social-media/ Thu, 03 Nov 2011 15:30:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Larry Roth http://www.brandlogic.com/blog/2009/07/06/healthcare-marketing-and-social-media/comment-page-1/#comment-25 Larry Roth Fri, 10 Jul 2009 17:10:56 +0000 http://blog.brandlogic.com/?p=20#comment-25 One of the needs that social networking has filled is customer support and an outlet for customer dissatisfaction. More and more, consumers are turning to the Web to have their issues resolved and voice their complaints. Never before was such a powerful broadcast channel available to the average person seeking to be heard. I bring this up with regards to your post because it seems that healthcare, specifically insurance, is an area that has often been lacking in customer support. It will be imperative for the health insurance companies to be prepared to handle customer support and complaints when they are greatly amplified by social networks. One of the needs that social networking has filled is customer support and an outlet for customer dissatisfaction. More and more, consumers are turning to the Web to have their issues resolved and voice their complaints. Never before was such a powerful broadcast channel available to the average person seeking to be heard.

I bring this up with regards to your post because it seems that healthcare, specifically insurance, is an area that has often been lacking in customer support. It will be imperative for the health insurance companies to be prepared to handle customer support and complaints when they are greatly amplified by social networks.

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