Our thoughts on all things brand related.
MX Conference 2012 Recap
By Ernie Bello
I just got back from this year’s MX Conference, a gathering of user experience professionals put on by Adaptive Path. Overall it was a great conference, there was a variety of talks ranging from the truly inspirational – why user and customer experience is so important, how culture and sociology relates to how we perceive experiences – to more tactical advice like what values to look for when building your team and how to create customer journey maps to weave a narrative across your project’s overall experience strategy.
There were, of course, some highlights. Genevieve Bell, the keynote speaker, …
Conference Board wrap-up
Over two days this past week, I had the pleasure of attending the Corporate Image and Branding Conference, put on by the Conference Board. This is my 13th year attending this gathering of senior branding and communications professionals. As I look back, I’m struck by just how much its focus has changed.
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The new jcp
By Dan Dyksen
OK, I’ll admit it—I’m obsessed with the new jcpenney brand. Reimagining an American icon is never easy and this is one of the most exciting transformations I’ve ever seen. I can already hear people saying “Wanna go to jcp?”. Pretty interesting stuff.
Responsive web design–providing a true customer experience
By Larry Roth
Are you struggling with the myriad of browsers and devices that your customers are using? With new smartphones out almost every day, It’s no secret that mobile browsing is on the rise. This has lead to many companies rushing to explore a range of solutions to make their website work across these devices. This has lead to many companies rushing to explore a range of solutions to make their website work across these devices.
ESG – three letters you should know more about
By Denis Riney
I had the privilege of chairing the inaugural Enhanced ESG Analysis Conference in London last week, where 75-80 speakers from organizations as diverse as Forum for the Future, The UN Principles for Responsible Investing, STOXX, Thomson Reuters, EIRIS, and HSBC shared their views on different aspects of the sustainability movement.
Attendees were primarily from Europe, where adoption rates of sustainable business practices and standards are generally higher than in Asia or North America. While each of the 12 presentations contained a unique take on ESG, I would characterize the speakers as falling into three distinct groups: Advocates, Skeptics, and Objectivists.
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Building a faster web
By Ernie Bello
Creating a sound user experience on your website involves much more than just the user interface. Equally important is the speed at which that interface is delivered to the user. This article details what Brandlogic did to improve our site, and what you can do to improve yours.
Change is in the air. Brandlogic has introduced an all-new look that is decisive, beautiful and clean. It is only fitting for our website to match the aspirations of the refreshed identity. When we sat down to plan our site, it was clear from a design perspective that the new site was going to be a stunning (and long overdue) incarnation of what came before. We were inspired to create a technical architecture that complimented the new visual design: a strong, modern foundation to serve us well into the future.
We’ve learned that constraints are a wonderful thing. An aggressive launch timeframe made it obvious that we needed a simple, focused approach. We decided that performance was our main priority, which neatly corresponds with our new positioning statement “ideas that drive performance.”
Robot writing is not communication
A recent New York Times Sunday business column profiled the efforts of a startup that has developed software purporting to take data and automatically turn it into natural language articles that appear to be written by a real person. As someone who makes his living as a writer, naturally I am disturbed by the long-term implications.
The new technology is intended to be a way to present raw data in a way that is more understandable and consumable by humans, and thereby improve communication. However, it marks the top of a slippery slope. Technology has a nasty habit of changing how people think. It shapes our expectations and standards. Continue reading
MTV: an identity ahead of its time
By Paula Snyder
MTV launched itself on August 1, 1981 and yesterday celebrated its 30th birthday. In honor of their 30th I’d like to remark on the uniqueness of their 30-year brand. MTV’s logo has always been a block “M” with “TV” graffitied in the corner. Pretty simple, no? What I find interesting is that from a branding perspective they were really ahead of their time.
Reflecting the essence of Brandlogic
This year marks a milestone in the history of Brandlogic. We are kicking off the celebration of our 35th anniversary. To better reflect our heritage, reaffirm our commitment to clients and articulate our ambitions for the future, we are updating our brand.
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What’s in a name?
A small yet important change is part of rebranding our firm – the presentation of our name. In print, it had been properly expressed as BrandLogic. Now, we’ve made it one contiguous word: Brandlogic.
Why is that important? It has to do with what a name communicates to the marketplace and what it says about the organization. In our case, we have two pieces of information that we need to get across. First, that we are at our core a brand consultancy, and second, our credo: Ideas that Drive Performance.
The name of the firm itself does a good …